L’Or Espresso launches a new collection called « Créations » : Passion, Sérénité & Exubérance.
3 unique variations developed by Master Blenders Dominique L., Richard V. & Joan O.

We were approached by their agency, Saatchi & Saatchi+duke, and asked if we could produce 3 interactive film experiences in collaboration with Casus Belli for the first web-exclusive launch of L’Or EspressO.

They had in mind to illustrate the inspirations of the Master Blenders through 3 highly elegant, poetic and interactive film experiences.

Our motivation was to deliver experiences that would immerse the audience in the Master Blender universe, and invite the user to play with it, making his own creation before sharing it with his friends.

We met a few challenges along the road on different levels. First, how to translate the Creation character and aromatic profile in very short interactive films in a poetic way? Second, how to make it interactive and keeping it highly elegant, reflecting the high quality of L’Or Espresso Creations ? Last of all, how to make it in less than a month ?

The result is 3 unique experiences : with PASSION, the user can interact with a dancer to create his own living sculpture, with SERENITE, he can blow on an infinity of papers to make them fly while a man starts a poetic walk, and with EXUBERANCE, he can create his own choreography by turning on or off 4 dancers and musical instruments.

Discover them by clicking on the following thumbnails :